Tip #4: Target your pages to Keyword Phrases

Regardless of the markets that you are in, the vast majority of your traffic will
come from the 3- to 5-word keyword phrases you select rather than from your 1-
and 2-word "root keyword".
If you're going into the "Birthday Cards" market, you will get more traffic from
keyword phrases like "Free Printable Birthday Cards” than from something like
“Birthday Cards”.
The secret for more traffic is to aim your website pages (title tags and content) to
keyword phrases. To find the best keyword phrases you may use
www.WordTracker.com or overture keyword suggestion tool here:
http://inventory.overture.com/d/searchinventory/suggestion/