Tip #2: Quantity Outweighs Quality

Unless you are extremely gifted at predicting the future, we suggest that you
heed this secret. It is based on simple math. The more opportunities you are
working with, the better you can expect the results to be.
We learned a long time ago that we cannot accurately guess which markets are
going to profitable and which are not.
Now do not misunderstand us. We do all the standard market research that we
all need to do before choosing a market.
We would investigate Overture's search numbers and cost per clicks, we'd check
on the competition, we'd make sure there were at least 2 or 3 reliable and solid
affiliate programs associated with the particular market and so forth and so on.
We were doing our homework.
But even after all the research, the investigating, there were some markets that
we were simply not able to turn a profit in.
More often than not, we noticed that this failure had nothing to do with the
competition that we faced in that market. In fact, there were some markets that
were very competitive in which we achieved very high rankings. Then, for some
reason, there were other markets that should have been a snap for us to profit in
that did not pan out at all. There were times when we couldn’t even make the top
10 for a single keyword!
So that's when we decided to employ a new methodology.
It's simple: throw enough out there and something will hit the target.
And it works.
After using this rather simple method and seeing the results, we no longer care if
a market appears to be quality market or not. Our results proved to us, at least,
that if we go into 10 markets, we can usually expect 2 or 3 of them to turn out to
be profitable winners.
Once we understood that this method, while simple, returned good results, we
continued to use it. We would put in another ten markets per week, and over
time, by doing that, week after week, we eventually built a huge network of sites,
in hundreds of different markets, all of them profitable.
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Now, you can follow our suggestion and do what we have been doing or you can
work yourself to death trying to find those few “perfect” markets, which, as far as
we are concerned, actually change one week from the next.
Our method takes work. There is no way around that truism. But we have some
tips on that for you as well.